Leaf EV Positioned to be a Player in Global Market
While the Nissan Leaf EV may not be available immediately at Bay Ridge Nissan in Brooklyn, New York, it's more then well on the way. Since its launch in 2010, the electric vehicle has seen around 15,000 in sales globally with the market divided between Japan, Europe and the U.S. Numbers like this position the Nissan Leaf as "the first mass-market electric vehicle."1
Motivation behind the automaker's decision to market the model globally stems from confidence in the longevity of electric vehicle placement. Pierre Loing, vp of product planning and zero-emission business at Nissan International stated that in less than ten years, zero-emission EV models will claim 10 percent of the global market. Due to the fact that not all automakers can provide viable green cars, Nissan also believes that the Leaf will take a good chunk of that percentage. In order to support this prediction, Nissan has injected over $4 billion in EV spending through vehicle development, production of batteries and other Nissan parts, and expansion of factories.
The Nissan Leaf EV may have had its beginnings in Japan but over the next few years Nissan will be establishing new production facilities all across the globe. Good news for Leaf fans in the Brooklyn area, the United States is slated to be among the first new locations to be up and running by 2013. Additional locations for EV production will include the UK, France and Portugal.
While waiting for the Nissan Leaf EV to arrive, feel free to check out other new Nissan models (i.e. the Nissan Altima) available at our 6501 5th Ave location. Bay Ridge Nissan invites you to contact us with any questions you may come up with or stop by and talk with us in person.