WHAT IF_ Marks First Global Nissan Campaign
Imagine for a moment what it would be like to be the fastest person on earth. You'd think holding such a title would inevitably produce feelings of superiority and arrogance. However, Nissan recently teamed up with the actual fastest man in the world and found him to be not only pleasant and humble, but a dedicated Nissan fan as well.
What exactly occurred to place Nissan in cohorts with Jamaican-born sprinter Usain Bolt? That would be a highly innovative new brand campaign. Entitled, "WHAT IF_," the latest media marketing series from Nissan marks the automaker's first-ever global brand campaign. Featuring the lively Bolt, the campaign introduces the equally-speedy 2013 Nissan GT-R as well as plenty of exciting new automotive technology.
With Usain Bolt as a figurehead and the Nissan GT-R at the center of the ad spots, WHAT IF_ will be aired via multi-media hubs throughout airports all across the globe. On top of providing details for the upcoming GT-R variant, the campaign will provoke consumers to adopt the Nissan out-of-the-box way of thinking by asking questions such as, "What if a car could make life better?" and "What if your car could clean the air?"
Want the full scoop on the new campaign and the 2013 Nissan GT-R? If so, head on over to Bay Ridge Nissan at 6501 5th Ave Brooklyn, NY 11220 where you'll find a team of new Nissan vehicle experts ready to help you out.